In our last blog post, we declared that Performance Marketing means focusing on streamlining activities to minimise cost and maximise output. We also highlighted that growth as the only goal is unsustainable, and is in contradiction with the latest global...
We don’t like to be alarmist, still - we’ve got to wear our heart on our sleeve: all of our data science say we are going through an uncertain future where large and global brands are dropping the spray-and-pray approach strategy focused on growth-no-matter-what,...
Let’s start from the conclusion and get this straight: a career in performance marketing might be the best choice for your future. Kind of weird and unusual to reveal the finale at the beginning of the story, right? Well, we are who we are: nerdy, techy data...