We’re beyond excited to announce that Booster Box has secured a major win at the European Paid Media Awards 2024, taking home the prize for Best Use of Attribution! This recognition was awarded for our work with Tenacta Group using an innovative approach centred...
Welcome to the world of generative AI in advertising: a realm where creativity meets cutting-edge technology, promising to revolutionise how we craft and deliver our messages. Our recent webinar delved deep into this transformative technology, offering insights and...
Hello there, blog fam! Buckle up: today we're deep diving into the mind-blowing world of generative AI in advertising platforms. If you think AI is just about robots taking over, think again: it's all about giving us marketers superpowers (minus the capes,...
Introduction Welcome back, digital enthusiasts! Today, we’re diving into the future of media buying with a spotlight on Generative AI. To shed light on this topic, we've roped in the ever-insightful Rhys Cater, our Group Solutions Officer for Data and Tech at the...
Survival of the Fittest: Evolution in the AI & ML Future In the age of AI, the advertising world is witnessing a Darwinian shift. Survival of the fittest no longer means having the largest budget or the loudest voice; it's about adaptability and the strategic use...
As AI and ML continue to advance in the realm of advertising, algorithms are reshaping the competitive landscape, leading to a scenario where the words of Syndrome from "The Incredibles" ring true: "when everyone’s super, no one will be". Much like superheroes with...
In the fast-evolving landscape of digital marketing, artificial intelligence (AI) and machine learning (ML) stand at the forefront, revolutionising the way brands connect with their audiences. From hyper-personalised ad targeting to predictive analytics enhancing...
In the sprawling digital arena, where algorithms reign supreme and ad spaces are coveted like treasure, one name echoes louder than the rest: Google. A behemoth that shapes the very fabric of online advertising, it's a captivating force that draws businesses and...
After the Black Week show, let’s pull back the curtain and dive into what comes next. In this blog post, we'll explore short-term insights, mid-term manoeuvres, and long-term strategies that'll keep our brand shining bright well beyond the holiday lights. Short-Term...
In the vast digital realm, one name towers above the rest: Google. A juggernaut that commands the attention of marketers, businesses, and users worldwide - it's a force that shapes the very landscape of online advertising. Yet, behind the familiar interface lies a...
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
Ah, love! It's a mysterious, enchanting force that can make our hearts skip a beat. But what if we told you that we've found a Matchmaker that can bring together not hearts, but rather audiences? Yes, you heard it right! At Booster Box, we've crafted a tool called...
In today's digital age, it's easy to get caught up in the online world of advertising and analytics. But let's not forget the impact of those pesky offline conversions - you know, the ones that happen outside of our beloved screens. Whether it's a phone call, an...
Are you tired of seeing the same old results in your marketing campaigns? Have your efforts to improve your brand's performance hit a wall? Welcome to the world of the "Performance Plateau," where your marketing performance is as exciting as watching paint dry or a...
In our last blog post, we declared that Performance Marketing means focusing on streamlining activities to minimise cost and maximise output. We also highlighted that growth as the only goal is unsustainable, and is in contradiction with the latest global...
We don’t like to be alarmist, still - we’ve got to wear our heart on our sleeve: all of our data science say we are going through an uncertain future where large and global brands are dropping the spray-and-pray approach strategy focused on growth-no-matter-what,...