Blog
The “Performance Plateau”: when your brand’s Performance is as boring as a sloth on Valium
Are you tired of seeing the same old results in your marketing campaigns? Have your efforts to improve your brand's performance hit a wall? Welcome to the world of the "Performance Plateau," where your marketing performance is as exciting as watching paint dry or a...
Say Hello to D’Artagnan, Booster Box’s clever and brave Amazon Ads Bidding Model
Say Hello to D’Artagnan, Booster Box’s clever and brave Amazon Ads Bidding Model! We would so love to call ourselves Alexandre Dumas as his works have been translated into many languages and he is one of the most widely read French authors, but our mums said “don’t...
How Booster Box can be your recession-fighting angel (reducing your CAC and increasing your ROAS)
In our last blog post, we declared that Performance Marketing means focusing on streamlining activities to minimise cost and maximise output. We also highlighted that growth as the only goal is unsustainable, and is in contradiction with the latest global...
Why still go after digital marketing in spite of recession
We don’t like to be alarmist, still - we’ve got to wear our heart on our sleeve: all of our data science say we are going through an uncertain future where large and global brands are dropping the spray-and-pray approach strategy focused on growth-no-matter-what,...
OUR CLIENT SATISPAY IS A UNICORN 🦄
The Italian fintech is now worth over one billion euros! Money, money, money, must be funny, in the rich man’s world - as would sing Donna Sheridan from ‘Mamma Mia!’. Did you know that’s a song from ABBA and not an original musical soundtrack? Yes, we know: we’re...
SERVER-SIDE TRACKING EPISODE 2: TECHNIQUE OF THE BOOSTERS
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing...
Server Side Tracking: the high tower of data and privacy
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....
10 tips for growing your career
Pursuing and building a career is one of the main aims we set ourselves at University. Starting a course and living off rent for the sake of knowledge is commendable, but very rare. Let’s keep this real and say people must ‘work to eat’ and this is not a post for rich...
Why start a career in performance marketing?
Let’s start from the conclusion and get this straight: a career in performance marketing might be the best choice for your future. Kind of weird and unusual to reveal the finale at the beginning of the story, right? Well, we are who we are: nerdy, techy data...
Booster Box Creatives Testingland: the framework leading right to the best creative ever
Some people are always gonna say a good product just markets itself, and if so, there would be no need for performance marketing agencies like us. Apart from the fact that this would be a scenario we can’t imagine because we have many mouths to feed and are panicking...
EUREKA! We just gave life to a new, super-cool SEO script
EUREKA! We just gave life to a new, super-cool SEO script We don’t use this Ancient Greek slogan lightly folks. We have recently found ourselves like a Columbus character, in the New World of Analytics. And even though we are best known as highly specialised...