Blog
Booster Box Triumphs At Epma 2024 In Best Use Of Attribution Category With Marketing Mix Modelling
We’re beyond excited to announce that Booster Box has secured a major win at the European Paid Media Awards 2024, taking home the prize for Best Use of Attribution! This recognition was awarded for our work with Tenacta Group using an innovative approach centred...
Generative AI Revolution: Transforming Advertising
Welcome to the world of generative AI in advertising: a realm where creativity meets cutting-edge technology, promising to revolutionise how we craft and deliver our messages. Our recent webinar delved deep into this transformative technology, offering insights and...
Generative AI in Advertising Platforms
Hello there, blog fam! Buckle up: today we're deep diving into the mind-blowing world of generative AI in advertising platforms. If you think AI is just about robots taking over, think again: it's all about giving us marketers superpowers (minus the capes,...
The Future of Media Buying with Generative AI
Introduction Welcome back, digital enthusiasts! Today, we’re diving into the future of media buying with a spotlight on Generative AI. To shed light on this topic, we've roped in the ever-insightful Rhys Cater, our Group Solutions Officer for Data and Tech at the...
AI & ML in Advertising: Future Insights
Survival of the Fittest: Evolution in the AI & ML Future In the age of AI, the advertising world is witnessing a Darwinian shift. Survival of the fittest no longer means having the largest budget or the loudest voice; it's about adaptability and the strategic use...
Disruptive Powers Of AI & ML In Advertising
As AI and ML continue to advance in the realm of advertising, algorithms are reshaping the competitive landscape, leading to a scenario where the words of Syndrome from "The Incredibles" ring true: "when everyone’s super, no one will be". Much like superheroes with...
Advanced Advertising: How AI and ML are Reshaping Digital Marketing
In the fast-evolving landscape of digital marketing, artificial intelligence (AI) and machine learning (ML) stand at the forefront, revolutionising the way brands connect with their audiences. From hyper-personalised ad targeting to predictive analytics enhancing...
Consent Mode Traffic Drop: How to Fix the Data Dilemma
Ever hoped for a bit of calm after implementing Consent Mode V2? Well, in the fast-paced world of advertising, tranquillity is about as common as spotting a unicorn. As the philosopher Arthur Schopenhauer famously quipped, “the two foes of human happiness are pain...
Mastering DMA, DSA and Consent Mode 2024: FAQ Edition
Embarking on a transformative journey through the intricate landscape of digital regulations, we have not merely seen these regulatory changes as obstacles but as opportunities to showcase our expertise, provide immense value to our clients, and unlock new avenues for...
Unveiling Digital Services Act: Challenges and Compliance Strategies
Embark on an insightful journey as we delve into the final chapter of our exploration of the new EU legislations on digital markets: the Digital Services Act (DSA). Having navigated the intricacies of Consent Mode V2 2024, shed light on its technical implementation,...
Digital Markets Act: A Revolution Unveiled
A Comprehensive Exploration into Fair Competition Hello hello, Digital Pioneers! As you know, we've not just been riding the waves; we've been steering the ship. In the past weeks, we've dived deep into the specifics, guiding you through actionable insights on...