Blog
Server Side Tracking: the high tower of data and privacy
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....
10 tips for growing your career
Pursuing and building a career is one of the main aims we set ourselves at University. Starting a course and living off rent for the sake of knowledge is commendable, but very rare. Let’s keep this real and say people must ‘work to eat’ and this is not a post for rich...
Why start a career in performance marketing?
Let’s start from the conclusion and get this straight: a career in performance marketing might be the best choice for your future. Kind of weird and unusual to reveal the finale at the beginning of the story, right? Well, we are who we are: nerdy, techy data...
Booster Box Creatives Testingland: the framework leading right to the best creative ever
Some people are always gonna say a good product just markets itself, and if so, there would be no need for performance marketing agencies like us. Apart from the fact that this would be a scenario we can’t imagine because we have many mouths to feed and are panicking...
EUREKA! We just gave life to a new, super-cool SEO script
EUREKA! We just gave life to a new, super-cool SEO script We don’t use this Ancient Greek slogan lightly folks. We have recently found ourselves like a Columbus character, in the New World of Analytics. And even though we are best known as highly specialised...
“Measuring is easy”, said no one ever: Incrementality
What is multi-touch attribution and how it works Multi-touch attribution is a model of measurement that takes into account several touchpoints on the journey that drives to a conversion, thus qualifying the contribution that each channel gives to the goal. The credit...
From GA3 to GA4: Booster Box, Your Columbus of Analytics
Universal Analytics is fading away soon. It’s time to migrate to GA4 and ignite new tracking possibilities. Lucky for you, we have designed a clear, frictionless multi-step process to bring you from the old to the new world. Like a modern-day Christopher Columbus,...
Did really any-Italian-BODY (actually, not just ANY) said UA’s illegal?
Did really any-Italian-BODY (actually, not just ANY) said UA ’s illegal? It seemed to many that on June 23rd the advertising world collapsed and fell apart. According to our perspective, the truth is far from it, yet still, this scenario will allow for broader scope...
Booster Box is the PPC Agency of the Year 2022 @ Global Agency Awards
Some will say that it is the taking part that counts, and doing your best is what matters. But nevertheless there were 5 hearts on the line at the Global Agency Awards last week and the winner was going to take it all. We don’t usually buy into a “winner takes it all”...
Incrementality: Satispay’s Success Story
Today we are providing you with an inspirational look at our client Satispay's success story (thanks to Incrementality). Piece of context: Satispay is a mobile app with more than 2.5 million users and the goal of simplifying their payments and their lives. As if being...
Marketing Mix Modelling (A.K.A. MMM)
Let’s start with the indisputable truth: Marketing Mix Modelling (a.k.a. MMM) makes it possible to measure past performance and chart a path for reliable, future success. It is not just our special brain trust that says it is crucial to have a clear picture of each...