Blog
Unmasking Google’s Advertising Empire: Secrets, Strategies, and a Rollercoaster of Prices
In the vast digital realm, one name towers above the rest: Google. A juggernaut that commands the attention of marketers, businesses, and users worldwide - it's a force that shapes the very landscape of online advertising. Yet, behind the familiar interface lies a...
Beyond Third-Party Cookies: Navigating the New Advertising Landscape
The advertising world is shifting, our marketing mavericks, and it's time to gear up for a rollercoaster ride! We're bidding farewell to our dear friend, the third-party cookie. You know, those little guys that helped us track users and target our ads like pros?...
Booster Box Strikes Gold at the European Paid Media Awards 2023! 🏆
Greetings, Performance Marketing Enthusiasts! We're thrilled to share some exciting news: We have clinched the prestigious "Best Use of Amazon Ads" award at the European Paid Media Awards 2023! 🚀 This achievement adds another jewel to our crown, following our previous...
The Cookie Monster’s Dilemma: Bidding Farewell to Third-Party Cookies
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
Consent Mode Chronicles: The Digital Odyssey of Privacy
From the Wild West of Data to the GDPR Revolution Once upon a time, in the wild west of the internet, data roamed free like untamed stallions. Businesses revealed this treasure trove of information, but for users, it felt more like a chaotic mess. Then, a saviour...
The Big GA4 Migration: Don’t Panic, Check these 6 Critical Points Now!
Yo ho, yo ho, fellow digital adventurers! The time has come to say goodbye to Universal Analytics (UA) as it sets sail into the sunset. But don’t fret, for a new and improved vessel named Google Analytics 4 (GA4) awaits us. Before you embark on this exciting new...
Booster Box’s Matchmaker: the tool that plays Cupid with your Paid Social
Ah, love! It's a mysterious, enchanting force that can make our hearts skip a beat. But what if we told you that we've found a Matchmaker that can bring together not hearts, but rather audiences? Yes, you heard it right! At Booster Box, we've crafted a tool called...
Offline Conversions: Because the Real World Still Matters (Sorry, Elon)
In today's digital age, it's easy to get caught up in the online world of advertising and analytics. But let's not forget the impact of those pesky offline conversions - you know, the ones that happen outside of our beloved screens. Whether it's a phone call, an...
Unleashing the Power of Booster Box’s Reporting Tools: The Secret to Unlocking Actionable Insights from Your Amazon Ads Campaigns
Welcome to the wild world of Amazon Ads campaigns! Amazon Advertising has emerged as a critical tool for ecommerce businesses to reach out to their target audience and drive sales. However, when it comes to extracting meaningful data from Amazon Ads campaigns, the...
The “Performance Plateau”: when your brand’s Performance is as boring as a sloth on Valium
Are you tired of seeing the same old results in your marketing campaigns? Have your efforts to improve your brand's performance hit a wall? Welcome to the world of the "Performance Plateau," where your marketing performance is as exciting as watching paint dry or a...
Say Hello to D’Artagnan, Booster Box’s clever and brave Amazon Ads Bidding Model
Say Hello to D’Artagnan, Booster Box’s clever and brave Amazon Ads Bidding Model! We would so love to call ourselves Alexandre Dumas as his works have been translated into many languages and he is one of the most widely read French authors, but our mums said “don’t...