Hello there, blog fam! Buckle up: today we're deep diving into the mind-blowing world of generative AI in advertising platforms. If you think AI is just about robots taking over, think again: it's all about giving us marketers superpowers (minus the capes,...
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Read moreMarketing Mix Modelling (A.K.A. MMM)
Let’s start with the indisputable truth: Marketing Mix Modelling (a.k.a. MMM) makes it possible to measure past performance and chart a path for reliable, future success. It is not just our special brain trust that says it is crucial to have a clear picture of each...