Ever hoped for a bit of calm after implementing Consent Mode V2? Well, in the fast-paced world of advertising, tranquillity is about as common as spotting a unicorn. As the philosopher Arthur Schopenhauer famously quipped, “the two foes of human happiness are pain...
Embarking on a transformative journey through the intricate landscape of digital regulations, we have not merely seen these regulatory changes as obstacles but as opportunities to showcase our expertise, provide immense value to our clients, and unlock new avenues for...
Embark on an insightful journey as we delve into the final chapter of our exploration of the new EU legislations on digital markets: the Digital Services Act (DSA). Having navigated the intricacies of Consent Mode V2 2024, shed light on its technical implementation,...
A Comprehensive Exploration into Fair Competition Hello hello, Digital Pioneers! As you know, we've not just been riding the waves; we've been steering the ship. In the past weeks, we've dived deep into the specifics, guiding you through actionable insights on...
After the Black Week show, let’s pull back the curtain and dive into what comes next. In this blog post, we'll explore short-term insights, mid-term manoeuvres, and long-term strategies that'll keep our brand shining bright well beyond the holiday lights. Short-Term...
The advertising world is shifting, our marketing mavericks, and it's time to gear up for a rollercoaster ride! We're bidding farewell to our dear friend, the third-party cookie. You know, those little guys that helped us track users and target our ads like pros?...
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
From the Wild West of Data to the GDPR Revolution Once upon a time, in the wild west of the internet, data roamed free like untamed stallions. Businesses revealed this treasure trove of information, but for users, it felt more like a chaotic mess. Then, a saviour...
Yo ho, yo ho, fellow digital adventurers! The time has come to say goodbye to Universal Analytics (UA) as it sets sail into the sunset. But don’t fret, for a new and improved vessel named Google Analytics 4 (GA4) awaits us. Before you embark on this exciting new...
In today's digital age, it's easy to get caught up in the online world of advertising and analytics. But let's not forget the impact of those pesky offline conversions - you know, the ones that happen outside of our beloved screens. Whether it's a phone call, an...
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing...
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....
Universal Analytics is fading away soon. It’s time to migrate to GA4 and ignite new tracking possibilities. Lucky for you, we have designed a clear, frictionless multi-step process to bring you from the old to the new world. Like a modern-day Christopher Columbus,...
Did really any-Italian-BODY (actually, not just ANY) said UA ’s illegal? It seemed to many that on June 23rd the advertising world collapsed and fell apart. According to our perspective, the truth is far from it, yet still, this scenario will allow for broader scope...
Google Analytics better run, better run Faster than the Austrian Data Protection Authority’s bullet…? The new year started with a bang, the DPA pulled the trigger, but why? An Austrian website has been using Google Analytics without properly implementing IP address...
On July 10th 2021, a new set of guidelines for using cookies on websites was released by Il Garante - the Italian Data Protection Authority. The goal is to specify the correct methods for providing information on the use of cookies and acquiring user consent online....