The advertising world is shifting, our marketing mavericks, and it's time to gear up for a rollercoaster ride! We're bidding farewell to our dear friend, the third-party cookie. You know, those little guys that helped us track users and target our ads like pros?...
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
From the Wild West of Data to the GDPR Revolution Once upon a time, in the wild west of the internet, data roamed free like untamed stallions. Businesses revealed this treasure trove of information, but for users, it felt more like a chaotic mess. Then, a saviour...
Yo ho, yo ho, fellow digital adventurers! The time has come to say goodbye to Universal Analytics (UA) as it sets sail into the sunset. But don’t fret, for a new and improved vessel named Google Analytics 4 (GA4) awaits us. Before you embark on this exciting new...
In today's digital age, it's easy to get caught up in the online world of advertising and analytics. But let's not forget the impact of those pesky offline conversions - you know, the ones that happen outside of our beloved screens. Whether it's a phone call, an...
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing...
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....
Universal Analytics is fading away soon. It’s time to migrate to GA4 and ignite new tracking possibilities. Lucky for you, we have designed a clear, frictionless multi-step process to bring you from the old to the new world. Like a modern-day Christopher Columbus,...
Did really any-Italian-BODY (actually, not just ANY) said UA ’s illegal? It seemed to many that on June 23rd the advertising world collapsed and fell apart. According to our perspective, the truth is far from it, yet still, this scenario will allow for broader scope...
Google Analytics better run, better run Faster than the Austrian Data Protection Authority’s bullet…? The new year started with a bang, the DPA pulled the trigger, but why? An Austrian website has been using Google Analytics without properly implementing IP address...
On July 10th 2021, a new set of guidelines for using cookies on websites was released by Il Garante - the Italian Data Protection Authority. The goal is to specify the correct methods for providing information on the use of cookies and acquiring user consent online....
Written by Gianluca Binelli. In the past few weeks, Covid-19 has been spreading around the world. This tragedy, impacting thousands of lives all over the world, is forcing people to change their lifestyles and their habits in order to limit virus diffusion. The main...