Methodology

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FIRST WE FLIP THE FUNNEL

Instead of trying to reach as many people as digitally possible, we turn our attention to pushing as many people out the bottom of the funnel as we can. That means starting with the people closest to conversion and making sure they actually convert.

DIVING INTO THE DETAILS

We scrape campaigns that are burning budget and find out where your sales are actually coming from. By carefully balancing budgets and CPC’s we saturate the ads that generate real results.

DATA IS OUR RELIGION

When it comes to PPC we stopped guessing a long time ago and started testing. We test everything. We are testing Ninjas. You see this text? We tested this too.

TECH THAT TAKES TESTING TO THE NEXT LEVEL

Testing takes time. But that is no excuse. We apply algorithms that concurrently assess and optimises test-groups. Hence we are able to test ads against each other and at the same time rotate the best performing ads as much as possible during the test duration. One variable at a time.

Automation > Repetition

Time is money, automation saves time, so we make you more money. We got bored of improving campaigns one keyword at a time a long time ago and turned to building our own scripts and tech to do things for us. Which means more hours to look at the bigger picture and focus on what works. We’ve got an insanely cool library of tools and tech to draw on. And we’re always building new toys to play with too.

Of course our lovingly crafted scripts are carefully implemented by experienced ppc masters. This isn’t witchcraft we’re talking about, it’s the surgical application of scalpel sharp, microscopically targeted optimisations.

Just some of the things we do automagically:

BIDding

Today, automatic bidding is needed for every successful data-driven campaign. Correct assessment of all the important elements of channel performance (e.g. time, device, geography, etc.) need to be accomplished through statistical modelling. This allows us to smash portfolio optimisation where the true expected value of each paid interaction is pre-calculated, prior to its occurrence.

Granularity

Our golden rule is to have a single keyword per ad group. That’s why we secure the highest possible connection between search term, keyword and ads. It is carried out through comprehensive analysis of search terms relevant to our clients’ advertising. We have tools to  build campaigns on a colossal scale that are still super relevant for every query. We can even do this in several languages at once. We then have the perfect foundation for further auto-optimisation that can react to every single keyword.

Contact

Via del Portone, 7
55045 - Pietrasanta (LU)
Italy
00390584793057