CASE STUDIES Boosting growth with a Markov Chains Stochastic attribution model Leveraging client data to grow Google Shopping Advertising Campaigns Breaking the ROAS paradigm with Phybonaccy Fostering awareness, lead generation and sales with a Chatbot Leveraging lead generation with a value per lead approach Raising brand awareness with geo micro-targeting on Display Breaking the growth ceiling of lead generation with broad keywords and smart bidding Increasing users engagement with event specific ads: the events calendar project Improving budget efficiency through dynamic keyword management Chopping Cost per New Customer with Statistical Campaign Clustering
