CASE STUDIES Boosting growth with a Markov Chains Stochastic attribution model Leveraging client data to grow Google Shopping Advertising Campaigns Breaking the ROAS paradigm with Phybonaccy Fostering awareness, lead generation and sales with a Chatbot Leveraging lead generation with a value per lead approach Raising brand awareness with geo micro-targeting on Display Breaking the growth ceiling of lead generation with broad keywords and smart bidding Increasing users engagement with event specific ads: the events calendar project Improving budget efficiency through dynamic keyword management Chopping Cost per New Customer with Statistical Campaign Clustering Skyrocketing page indexing rate with smart APIs QUANTIFYING THE EFFECTS OF TIKTOK ADVERTISING WITH INCREMENTALITY TESTING RE-SHAPING SPONSORED DISPLAY CAMPAIGNS TO IMPROVE EFFICIENCY LEVERAGING USER ACQUISITION IN VIDEO CAMPAIGNS THROUGH CONNECTED TV PLACEMENTS
