Welcome to the world of generative AI in advertising: a realm where creativity meets cutting-edge technology, promising to revolutionise how we craft and deliver our messages. Our recent webinar delved deep into this transformative technology, offering insights and...
Hello there, blog fam! Buckle up: today we're deep diving into the mind-blowing world of generative AI in advertising platforms. If you think AI is just about robots taking over, think again: it's all about giving us marketers superpowers (minus the capes,...
Introduction Welcome back, digital enthusiasts! Today, we’re diving into the future of media buying with a spotlight on Generative AI. To shed light on this topic, we've roped in the ever-insightful Rhys Cater, our Group Solutions Officer for Data and Tech at the...
Survival of the Fittest: Evolution in the AI & ML Future In the age of AI, the advertising world is witnessing a Darwinian shift. Survival of the fittest no longer means having the largest budget or the loudest voice; it's about adaptability and the strategic use...
As AI and ML continue to advance in the realm of advertising, algorithms are reshaping the competitive landscape, leading to a scenario where the words of Syndrome from "The Incredibles" ring true: "when everyone’s super, no one will be". Much like superheroes with...
In the fast-evolving landscape of digital marketing, artificial intelligence (AI) and machine learning (ML) stand at the forefront, revolutionising the way brands connect with their audiences. From hyper-personalised ad targeting to predictive analytics enhancing...