The advertising world is shifting, our marketing mavericks, and it's time to gear up for a rollercoaster ride! We're bidding farewell to our dear friend, the third-party cookie. You know, those little guys that helped us track users and target our ads like pros?...
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
From the Wild West of Data to the GDPR Revolution Once upon a time, in the wild west of the internet, data roamed free like untamed stallions. Businesses revealed this treasure trove of information, but for users, it felt more like a chaotic mess. Then, a saviour...
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing...
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....