Ever hoped for a bit of calm after implementing Consent Mode V2? Well, in the fast-paced world of advertising, tranquillity is about as common as spotting a unicorn. As the philosopher Arthur Schopenhauer famously quipped, “the two foes of human happiness are pain...
Embarking on a transformative journey through the intricate landscape of digital regulations, we have not merely seen these regulatory changes as obstacles but as opportunities to showcase our expertise, provide immense value to our clients, and unlock new avenues for...
Embark on an insightful journey as we delve into the final chapter of our exploration of the new EU legislations on digital markets: the Digital Services Act (DSA). Having navigated the intricacies of Consent Mode V2 2024, shed light on its technical implementation,...
A Comprehensive Exploration into Fair Competition Hello hello, Digital Pioneers! As you know, we've not just been riding the waves; we've been steering the ship. In the past weeks, we've dived deep into the specifics, guiding you through actionable insights on...
Where Were We? In our recent exposition, we shed light on the imminent changes and introduced the complexities of Consent Mode. We promised a comprehensive guide, and here it is: a detailed exploration, a deep dive into the technical intricacies to navigate Consent...
Hello hello, Blog Fam 👋 Let’s not beat about the bush: there’s an elephant in the room that needs to be addressed, letting out mighty roars. Well, since we’re so fond of Disney’s animated fantasy film Dumbo and also fond of Dumbo’s idea of a soft, harmless guy, we’re...
The advertising world is shifting, our marketing mavericks, and it's time to gear up for a rollercoaster ride! We're bidding farewell to our dear friend, the third-party cookie. You know, those little guys that helped us track users and target our ads like pros?...
Hey there, web wanderers! Welcome to a tale of cookies - not the sugary kind that grandma bakes - but those sneaky little text files known as third-party cookies. You know, the ones that follow you around the internet like a clingy ex? In this post, we're diving deep...
From the Wild West of Data to the GDPR Revolution Once upon a time, in the wild west of the internet, data roamed free like untamed stallions. Businesses revealed this treasure trove of information, but for users, it felt more like a chaotic mess. Then, a saviour...
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing...
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance....