Written by Gianluca Binelli. In the past few weeks, Covid-19 has been spreading around the world. This tragedy, impacting thousands of lives all over the world, is forcing people to change their lifestyles and their habits in order to limit virus diffusion. The main...
Don’t underestimate the value of launching competitor campaigns on search. These can be a powerful way of getting your ads in front of people who are on the cusp of making a purchase. Here are our top tips for how and why you should make search campaigns that target...
“Pietrasanta...where’s that?” Is my Mum’s baffled response when I tell her about my new job. “Digital Marketing….so, like, advertising?” “Well, kind of. Not really. It’s more the mechanics behind how companies advertise online.” “So, you’re some kind of engineer?”...
There is huge debate in PPC Land on Attribution Models, but we all agree on one thing: “Last Click” does not capture the full complexity of the user journey.
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