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Are Your Campaigns Competitive?

Don’t underestimate the value of launching competitor campaigns on search. These can be a powerful way of getting your ads in front of people who are on the cusp of making a purchase. Here are our top tips for how and why you should make search campaigns that target...

My First Month as a Nooster

“Pietrasanta...where’s that?” Is my Mum’s baffled response when I tell her about my new job. “Digital Marketing….so, like, advertising?” “Well, kind of. Not really. It’s more the mechanics behind how companies advertise online.” “So, you’re some kind of engineer?”...