Full List of Google Ads In-Market Audiences

Full List of Google Ads In-Market Audiences

Here is a full list of all the in-market audiences you can target with your Google Ads Search campaigns. We tried looking for this online but couldn’t find one. So here you go 🙂


Baby & Children’s Products
Beauty Products & Services
Business Services
Cars & Vehicles
Clothing & Accessories
Computers & Peripherals
Consumer Electronics
Dating Services
Event Tickets
Financial Services
Gifts & Occasions
Home & Garden
Sports & Fitness

All In Market Audiences

Baby & Children’s Products
Baby & Children’s Clothing
Baby & Toddler Clothing
Children’s Clothing
Baby & Toddler Feeding
Infant Feeding Supplies
Toddler Meals
Child Car Seats
Childcare & Education
Early Childhood Education
Nappies & Baby Hygiene Products
Pushchairs & Prams
Toys & Games
Beauty Products & Services
Bath & Body Products
Face Care Products
Hair Care Products
Make-up & Cosmetics
Perfumes & Fragrances
Spas & Beauty Services
Tanning & Sun Care Products
Business Services
Advertising & Marketing Services
SEO & SEM Services
Business Financial Services
Business Printing & Document Services
Business Technology
Enterprise Software
CRM Solutions
Collaboration & Conferencing Tools
ERP Solutions
Helpdesk & Customer Support Solutions
Network Systems & Services
Hosted Data & Cloud Storage
Network & Enterprise Security
Network Equipment & Virtualisation
Network Management
Web Services
Domain Registration
Web Design & Development
Web Hosting
Corporate Event Planning
Office Supplies
Office Furniture
Payment Processing & Merchant Services
Payroll Services
Staffing & Recruitment Services
Cars & Vehicles
Car Parts & Accessories
Automotive Electronic Components
Car Batteries
Car Brakes
Car Exterior Parts & Accessories
Car Interior Parts & Accessories
Engine & Transmission
High Performance & Aftermarket Car Parts
Wheels & Tyres
Car Repair & Maintenance
Brake Service & Repair
Collision & Car Body Repair
Glass Repair & Replacement
Oil Changes
Transmission Repair
Motor Vehicles
Motor Vehicles (By Type)
4x4s (New)
4x4s (Used)
Classic Vehicles
Compact Cars
Compact Cars (New)
Compact Cars (Used)
Convertibles (New)
Convertibles (Used)
Coupes (New)
Coupes (Used)
Crossovers (New)
Crossovers (Used)
Diesel Vehicles
Diesel Vehicles (New)
Diesel Vehicles (Used)
Estates (New)
Estates (Used)
Hatchbacks (New)
Hatchbacks (Used)
Hybrid & Alternative Vehicles
Hybrid & Alternative Vehicles (New)
Hybrid & Alternative Vehicles (Used)
Luxury Vehicles
Luxury Vehicles (New)
Luxury Vehicles (Used)
Microcars & Subcompacts
Microcars & Subcompacts (New)
Microcars & Subcompacts (Used)
Motorcycles (New)
Motorcycles (Used)
Off-Road Vehicles
Off-Road Vehicles (New)
Off-Road Vehicles (Used)
Pickup Trucks
Pick-Up Trucks (Used)
Pickup Trucks (New)
Saloons (New)
Saloons (Used)
Scooters & Mopeds
Scooters & Mopeds (New)
Scooters & Mopeds (Used)
Sports Cars
Sports Cars (New)
Sports Cars (Used)
Vans & Minivans
Vans & Minivans (New)
Vans & Minivans (Used)
Motor Vehicles (New)
Motor Vehicles (Used)
Motor Vehicles by Brand
Alfa Romeo
Land Rover
Ram Trucks
Tesla Motors
Vehicles (Other)
Bicycles & Accessories
Boats & Watercraft
Campers & Motorhomes
Commercial Vehicles
Clothing & Accessories
Formal Wear
Bridal Wear
Suits & Business Attire
Jewellery & Watches
Fine Jewellery
Wedding & Engagement Rings
Men’s Clothing
Dress Shoes
Wallets, Briefcases & Leather Goods
Women’s Clothing
Computers & Peripherals
Computer Accessories & Components
Computer Monitors
Memory & Storage
Desktop Computers
Laptops & Notebooks
Tablets & Ultraportable Devices
Printers, Scanners & Faxes
Consumer Electronics
Pro Musician & DJ Equipment
Stereo Systems
Camera Lenses
Digital SLRs
Game Consoles
Nintendo Consoles
Sony PlayStation
Home Cinema Systems
Mobile Phones
Dating Services
Exam Preparation & Tutoring
Foreign Language Study
Post-Secondary Education
Arts & Design Education
Business Education
Cosmetology Education & Training
Technology Education
Primary & Secondary Schools
Study Abroad Programmes
Accounting & Finance Jobs
Career Consulting Services
Clerical & Administrative Jobs
Education Jobs
Executive & Management Jobs
Government & Public Sector Jobs
Health & Medical Jobs
IT & Technical Jobs
Legal Jobs
Resumes & Portfolios
Retail Jobs
Sales & Marketing Jobs
Temporary & Seasonal Jobs
Event Tickets
Concert & Music Festival Tickets
Performing Arts Tickets
West End & Theatre Tickets
Sports Tickets
American Football Tickets
Baseball Tickets
Basketball Tickets
Football Tickets
Hockey Tickets
Financial Services
Banking Services
Debit & Cheque Services
Savings Accounts
Credit & Lending
Business Loans
Car Loans
Credit Cards
Credit Reports & Monitoring Services
Home Equity Loans
Home Purchase Loans
Mortgage Refinancing
Personal Loans
Student Loans
Financial Planning
Estate Planning
Retirement Planning
Car Insurance
Health Insurance
Home Insurance
Life Insurance
Travel Insurance
Investment Services
Tax Services
Gifts & Occasions
Gift Baskets
Holiday & Seasonal Items
Christmas Items & Decor
Halloween Items & Decor
Valentine’s Day Items & Decor
Party Supplies & Planning
Event Planning Services
Party Supplies
Personalised Gifts
Photo & Video Services
Event Photographers & Studios
Photo Printing Services
Wedding Planning
Home & Garden
Home & Garden Services
Architectural Services
Carpet Installation
Door & Window Installation
Electrician Services
Flooring Services
General Contracting & Remodelling Services
Home Cleaning Services
Home Inspection Services
Interior Design & Decorating Services
Landscape Design
Locksmith Services
Painting Services
Pest Control Services
Plumbing Services
Roofing Services
Home Appliances
Cooking Ranges & Stoves
Small Appliances
Coffee & Espresso Makers
Juicers & Blenders
Washers & Dryers
Home Furnishings
Home Office
Home Storage & Shelving
Kitchen & Dining Room
Living Room
Home Improvement
Kitchen & Bathroom Cabinets
Kitchen & Bathroom Counters
Plumbing Fixtures
Home Security
Interior Design
Curtains & Window Treatments
Lights & Fixtures
Rugs & Carpets
Outdoor Items
BBQs & Grills
Garden & Outdoor Furniture
Lawn Mowers
Pools & Spas
Commercial Properties
Commercial Properties (For Rent)
Commercial Properties (For Sale)
Moving & Relocation
Residential Properties
Residential Properties (For Rent)
Apartments (For Rent)
Houses (For Rent)
Residential Properties (For Sale)
Apartments (For Sale)
New Apartments (For Sale)
Preowned Apartments (For Sale)
Houses (For Sale)
New Houses (For Sale)
Preowned Houses (For Sale)
Antivirus & Security Software
Audio & Music Software
Business & Productivity Software
Design Software
Drawing & Animation Software
Photo Software
Tax & Accounting Software
Video Software
Sports & Fitness
Fitness Products & Services
Exercise Equipment
Fitness Classes & Personal Training Services
Gyms & Athletic Clubs
Outdoor Recreational Equipment
Camping & Hiking Equipment
Fishing Equipment
Sporting Goods
Golf Equipment
Winter Sports Equipment & Accessories
Cable & Satellite TV Providers
Internet Service Providers
Mobile Phone Service Providers
Air Travel
Air Travel by Class
Bus & Rail Travel
Car Hire
Economy, Compact & Mid-size Car Rental
Full-size & Standard Car Rental
Luxury, Convertible & Specialty Car Rental
Minivan & SUV Rental
Hotels & Accommodation
Holiday Rentals
Hotels by Star Rating
1 & 2 Star Hotels
3 Star Hotels
4 Star Hotels
5 Star Hotels
Trips by Destination
Trips to Asia-Pacific
Trips to Australia
Trips to Brisbane
Trips to Melbourne
Trips to Perth
Trips to Sydney
Trips to China
Trips to Beijing
Trips to Chengdu
Trips to Guangzhou
Trips to Shanghai
Trips to Hong Kong
Trips to India
Trips to Ahmedabad
Trips to Bangalore
Trips to Chennai
Trips to Delhi
Trips to Goa
Trips to Hyderabad
Trips to Jaipur
Trips to Kochi (India)
Trips to Kolkata
Trips to Mumbai
Trips to Pune
Trips to Indonesia
Trips to Bali
Trips to Bandung
Trips to Jakarta
Trips to Japan
Trips to Fukuoka
Trips to Kyoto-Osaka-Kobe
Trips to Nagoya
Trips to Okinawa
Trips to Sapporo
Trips to Tokyo
Trips to Malaysia
Trips to Kuala Lumpur
Trips to Penang
Trips to Nepal
Trips to New Zealand
Trips to Seoul
Trips to Singapore
Trips to Sri Lanka
Trips to Taipei
Trips to Thailand
Trips to Bangkok
Trips to Chiang Mai
Trips to Phuket
Trips to Vietnam
Trips to Hanoi
Trips to Ho Chi Minh City
Trips to the Philippines
Trips to Europe
Trips to Amsterdam
Trips to Brussels
Trips to Croatia
Trips to Denmark
Trips to Copenhagen
Trips to France
Trips to Bordeaux
Trips to Lyon
Trips to Marseille
Trips to Nice
Trips to Paris
Trips to Toulouse
Trips to Germany
Trips to Berlin
Trips to Cologne
Trips to Dusseldorf
Trips to Frankfurt
Trips to Hamburg
Trips to Munich
Trips to Stuttgart
Trips to Greece
Trips to Helsinki
Trips to Hungary
Trips to Budapest
Trips to Iceland
Trips to Ireland
Trips to Dublin
Trips to Italy
Trips to Bologna
Trips to Florence
Trips to Milan
Trips to Naples
Trips to Rome
Trips to Sicily
Trips to Venice
Trips to Kiev
Trips to Malta
Trips to Moscow
Trips to Oslo
Trips to Poland
Trips to Krakow
Trips to Warsaw
Trips to Portugal
Trips to Faro
Trips to Lisbon
Trips to Porto
Trips to Prague
Trips to Romania
Trips to Sofia
Trips to Spain
Trips to Alicante
Trips to Barcelona
Trips to Bilbao
Trips to Cordoba
Trips to Granada
Trips to Madrid
Trips to Malaga
Trips to Mallorca, Ibiza & Balearic Islands
Trips to Seville
Trips to Valencia
Trips to the Canary Islands
Trips to St. Petersburg
Trips to Sweden
Trips to Stockholm
Trips to Switzerland
Trips to Geneva
Trips to Zurich
Trips to Turkey
Trips to Ankara
Trips to Antalya
Trips to Istanbul
Trips to Izmir
Trips to Vienna
Trips to the UK
Trips to Birmingham, UK
Trips to Edinburgh
Trips to Glasgow
Trips to London, UK
Trips to Manchester, UK
Trips to Latin America
Trips to Bogota
Trips to Brazil
Trips to Rio de Janeiro
Trips to Salvador
Trips to São Paulo
Trips to Buenos Aires
Trips to Costa Rica
Trips to Guatemala
Trips to Lima
Trips to Mexico
Trips to Acapulco
Trips to Cancun & Playa del Carmen
Trips to Guadalajara
Trips to Los Cabos
Trips to Mexico City
Trips to Monterrey
Trips to Puerto Vallarta
Trips to Panama
Trips to Santiago
Trips to the Caribbean
Trips to Aruba
Trips to Cuba
Trips to Jamaica
Trips to Nassau
Trips to Puerto Rico
Trips to the Dominican Republic
Trips to North America
Trips to Canada
Trips to Calgary
Trips to Montreal
Trips to Ottawa
Trips to Toronto
Trips to Vancouver
Trips to the US
Trips to Alaska
Trips to Albuquerque
Trips to Atlanta
Trips to Atlantic City
Trips to Austin
Trips to Baltimore
Trips to Birmingham, AL
Trips to Boston
Trips to Buffalo-Rochester Area
Trips to California
Trips to Los Angeles
Trips to Orange County, CA
Trips to San Diego
Trips to San Francisco Bay Area
Trips to Charleston, SC
Trips to Charlotte
Trips to Chicago
Trips to Cincinnati
Trips to Cleveland
Trips to Columbus
Trips to Dallas-Fort Worth
Trips to Denver
Trips to Detroit
Trips to Florida
Trips to Fort Lauderdale
Trips to Fort Myers
Trips to Jacksonville
Trips to Key West
Trips to Miami
Trips to Orlando
Trips to Pensacola
Trips to Tampa Bay Area
Trips to Gatlinburg
Trips to Greenville, SC
Trips to Hartford
Trips to Hawaii
Trips to Maui
Trips to Oahu
Trips to the Big Island
Trips to Houston
Trips to Indianapolis
Trips to Kansas City
Trips to Las Vegas
Trips to Little Rock
Trips to Louisville
Trips to Memphis
Trips to Milwaukee
Trips to Minneapolis-Saint Paul
Trips to Myrtle Beach & Grand Strand
Trips to Nashville
Trips to New Orleans
Trips to New York City
Trips to Norfolk-Virginia Beach Region
Trips to Ocean City, MD
Trips to Oklahoma City
Trips to Omaha
Trips to Philadelphia
Trips to Phoenix
Trips to Pittsburgh
Trips to Portland, OR
Trips to Raleigh-Durham Area
Trips to Reno
Trips to Richmond, VA
Trips to Salt Lake City
Trips to San Antonio
Trips to Savannah
Trips to Seattle
Trips to St Louis
Trips to Tucson
Trips to Washington, D.C.
Trips to the Middle East & Africa
Trips to Doha
Trips to Egypt
Trips to Israel
Trips to Jeddah
Trips to Jordan
Trips to Kenya
Trips to Kuwait
Trips to Lebanon
Trips to Morocco
Trips to Riyadh
Trips to South Africa
Trips to Cape Town
Trips to Johannesburg
Trips to Tehran
Trips to the United Arab Emirates
Trips to Abu Dhabi
Trips to Dubai

We did some cool tech!

We did some cool tech!

Once again we did some nerdy stuff that other people also think is rather cool. We’re pumped to announce we’ve been shortlisted for the Paid Search Technology of the Year in the UK Biddable Media Awards and we are a little bid proud of this.

The particular tech in question is a typo finder like no other, Mrs Fletcher – named after the nitpicking star detective of Murder She Wrote. It’s a python script which allows you to check whether your ad copy is riddled with errant typo’s or not! We created this script in order to meet one of Taboola’s needs, a main client of ours.

Taboola is one of the biggest players in the native advertising industry and its account structure is huge; meaning that checking ad copy manually is not simply tedious, but impossible. Jessica on the other hand, does this by comparing your ad copy with a master database of words sourced from the free online dictionary ‘Wiktionary’. The script then creates a Google Spreadsheet and sends the account manager an email alert in order to be review manually. This saves all of us a lot of time and headaches, we hope the judges see it our way too!

If you want to play with some of our other tech tools you can check them our in our Super Secret Stash of Scripts.

Best AdWords Editor Hacks of 2018

Best AdWords Editor Hacks of 2018

Random tricks of the trade that you may never use – but will save you hours that one time you need them.

Yes, there are other editor hacks out there but we’ve pulled all the ones that can save you some series stress. And when we last searched in Google, most of the top articles were from a few years ago way back before some of these functions even existed. We’ve trawled our team of Editor super users to pick out some of the best tactics for anyone who spends time using AdWords Editor.


This is how you undo all changes and go back to the settings that you download. It wipes the slate clean. If you know this one move on but it really isn’t as obvious as it should be. I wish I’d known this one from day one, seeing as you can accidentally and unknowingly make a small change that makes

a huge difference to thousands of ads just by touching the wrong key. So going back to square one is sometimes the safest option. Especially if you are knew to editor. You can right click and “revert” an item (e.g. ad or keyword) or you can select a larger entity like a campaign and “revert with all included items” to clean up after yourself en masse.

Filter to show: “All unposted changes”

Think you’ve made a mistake? All it takes is touching the wrong key when you’ve had thousands of ads selected to really throw a spanner in the works. If in doubt, filter to show just ads that have been changed (but not posted yet) and you can see if you’ve done any real damage. Then you can put those revert skills to use wherever needed.

Filter with functions

This is a fairly new one but really useful. You can now filter one level (e.g. ad groups) according to a value at a different level (e.g. number of ads). Very handy if you want to find any ad groups that have fewer than 3 ads or perhaps ad groups that don’t have a keyword or even when you want to create a filter where “all” of your criteria are met. The full list of functions can be found  here.

Launching ads in bulk – start with keywords

If you’re setting up new campaigns, then you normally have to go and add each “entity” separately. First you build the ad groups, then ad the keywords, then the ads. This doesn’t take long if you’ve built the perfect spreadsheet for these. But we can still save valuable seconds. You just need to copy and paste from your template spreadsheet with columns for: campaign, ad group, keywords, match type, headline 1, headline 2, description, final url. Copy all your data but paste in ad the Keyword level. This will build the ad groups and campaign for you.

Launch new ads in bulk – put the same ads everywhere

This is a super fast way to flesh out a campaign that needs new ads where you want to use the same 3 ads per ad group. This won’t bring in the best Quality Score ever, but sometimes you simply don’t have time to create a unique ad copy for each keyword, or perhaps you’ve just had a few generic ads translated into a language you don’t speak and you have to work with what you have. If you select a campaign and then paste 3 ads that you have copied, you have the option to instantly place all 3 ads in every single ad group within the campaign. Also useful for things like age adjustments which have to be added at ad group level. Or you can paste at account level and send your location targets, negative keywords or anything else into every campaign/ad group at once.

Copy and paste everything

This is not to be underestimated. From copying and pasting all targeting items in a campaign (how long would it take to set these up in the interface?) to adding bid adjustments at every level and setting up audiences. You can copy the “shell” of a campaign to create a new empty campaign with your default settings. Or you can copy an entire campaign – then just add an audience to instantly create a dedicated remarketing campaign in seconds. You can copy pretty much anything you can manage.

Take a shortcut

Clicking is for noobs. OK, you may never need most of these and I’m sure you know copy and paste but you’d surprised how handy some of these are if you spend all day in editor. Which I do. Because it’s awesome. My favourite is revert. Check out the full list of shortcuts for Windows and Mac.

Adjust bids

You can do this in the interface too “reduce bids by X%” or “increase by Y dollars” but you may want to do this in editor as it is handy when creating new campaigns – e.g. increase by 20%

across the board for a RMKT campaign. Not useful very often but if you already have a relatively optimised campaign (i.e. slightly different bids for all ad groups) it’s a super fast way to make a big change.

Download audiences to import to a new account

If you are launching campaigns in a new account (e.g. you are launching in a new country) then you may have noticed you cannot copy and paste audiences from one account to another even though you went to all the trouble of adding them at MCC level, purely so you can use them in multiple accounts. This can be a pain. But if you do have audiences set up at MCC level then you can “export” from the original campaign and then “import” rather than copying and pasting to set up the new campaigns. This saves the tedious selection of multiple audiences (and negative audiences) at each ad group/campaign level.

Nail down targeting settings

Whenever you setup a campaign that is targeting an audience you will often find that by default your ads are being shown to people outside your audience. This is because Google wants to show your ads to as many people as possible. This way you will spend more money. While there are advantages to reaching more people, we always prefer to reach different people in different way. You can do these things in the interface but you can also set this up form the start in Editor (where they are not easy to find). To stop your campaigns reaching beyond your audiences this you need to do a few things:

  • Change the “interests and remarketing” settings under “flexible reach” you can find this at both campaign and ad group level. You want to select “Targeting” which means your ads get shown exlcusively to your audience. If you leave the default “Observations” your ads will be shown to your audience, but also tons of other people too.
  • Check campaign level targeting settings as these overrule ad groups settings! Be careful of this. It’s one of the few times where “more granular” does not get more priority.
  • Set “Targeting optimisation” to “Disabled” at Ad Group level. Again, this is how Google show’s your ads to people outside your audience.

Find and replace ad copy – create duplicates

Find and replace is your friend. One sneaky little option that only pops up when playing around with ads is the “create duplicates” option. This is especially useful if you want to create new variations of existing ads and run them side by side – perhaps to test ad copy, or just leave the old ads alone so you have the historic data saved separately from your newer, better ad copy. Or if you’ve started off by pasting a single ad into each ad group, you can almost instantly create new variations by finding and replacing one of the headlines – do the same again and suddenly you have 3 ads per ad group. This is even faster than duplicating ads in a spreadsheet or copying and pasting ads in some cases.

Create custom rules

You can create rules to display the annoying little orange triangle alerts – or even block yourself from uploading ads if they meet a certain criteria. Not sure how useful this is but might be worth playing with if you work in a sector with strict compliance or if you have specific brand guidelines.

Make use of labels

It can take hours to download performance metrics for all ads in editor. Instead, create a filter and set labels in the interface, then just “get recent changes” and you can quickly make changes to ads according to performance metrics using labels as a proxy. Despite the new interface being allegedly “faster” we’ve found making changes to large numbers of ad groups at once isn’t smooth as in the older interface.

Acquire a conch shell

Like in lord of the flies, things get crazy if everyone tries to have their say at once. Be super careful if more than one person EVER works on the account. If someone else hasn’t downloaded changes since you posted yours, any work you’ve uploaded could be undone when they post their changes. This could be disastrous in cases where a campaign budget or targeting setting is changed as these things could easily slip under the radar. At least until some serious damage is done. A foolproof tactic is that only the person with conch shell, or dunce hat, or other unique physical item of your choosing is allowed to make changes. Make sure you acquire said item from your colleague before you start making changes and undo all their work seconds after they post it.

Think we’ve missed something essential? Hit us up on Twitter.

Gianluca Becomes a Top 25 PPC Influencer

Gianluca Becomes a Top 25 PPC Influencer

We always knew he was a hero, but now it’s official!

Gianluca has made it into the PPC Hero ‘Top 25 PPC Influencers 2018’ – pretty good going considering he founded Booster Box just over one year ago.

At #21 in the ranking, he joins some of the big cheeses in the digital marketing world, including one-time Google colleague Dan Gilbert of Brainlabs, Larry Kim of Mobile Monkey, Purna Virji of Microsoft and Ginny Marvin of Search Engine Land.

Once he’d finished his tantrum about not being #1, Gianluca commented

“My Mum always told me I was a hero, so I’m happy to finally be getting the celebrity status I deserve.”

The yearly PPC Influencer list acknowledges pioneers in the PPC arena; people who are always ahead of the game and trying to spread their knowledge throughout the digital marketing world.

It is decided partly by the judging panel looking at a nominee’s “Traditional Influence” (speaking engagements, publications, interviews, conferences etc), their Social Impact, and partly by public vote.

This year, Gianluca has lectured at various web marketing conferences, most recently at Pisa University, and is speaking at the Web Marketing Festival in June. He, along with the rest of the Booster Box team, was nominated for the Best Use of Data award at the UK Biddable Media Awards.

Follow him on Twitter – @ktzstyle – to see what’s next!

You can find the full Top 25 ranking here.


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