We always knew he was a hero, but now it’s official! Gianluca has made it into the PPC Hero ‘Top 25 PPC Influencers 2018’ - pretty good going considering he founded Booster Box just over one year ago. At #21 in the ranking, he joins some of the big cheeses in the...
There is huge debate in PPC Land on Attribution Models, but we all agree on one thing: “Last Click” does not capture the full complexity of the user journey.
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