Say Hello to D’Artagnan, Booster Box’s clever and brave Amazon Ads Bidding Model!
We would so love to call ourselves Alexandre Dumas as his works have been translated into many languages and he is one of the most widely read French authors, but our mums said “don’t bite off more lettuce than you could chew” and we will abide by their teachings. After all, our mums always said we’re the smartest Performance Marketing Agency around and after being awarded as Large Global PPC Agency of the Year in 2022 we know that mums are always right.
Since we know that you might have to bring massive growth to your business and may be short on time, we’ll bring you what’s the big deal right now: we’ve got a foolhardy, brave and clever proprietary bidding model to rock and get the most out of the three Amazon Ads musketeers – Sponsored Display, Sponsored Brands and Sponsored Products – excellent at riding that wave of best-selling products on Amazon Ads, taking into account multiple factors such as historical performance, competition and market trends whilst maximising return on investment. It’s basically the Musketeer that will allow you to retake control of your performance on THE channel for retailers – namely, Amazon Ads.
Yes, you can thank us for bringing the key, main benefits of our competitive Musketeer up here and spoilering the main thing of this blog post. Still, in the first place don’t get used to it. Secondly, you’ve got to read this article in its entirety if you want to be amused by our witty and funny tone of voice whilst getting to know more in depth about how we bully and bury our competition thanks to our big techy brains (and our advanced tech stack).
Right, now let’s go back to a regular blog post structure and start with a nice and cool introduction chapter.
The Online Retail Giant’s Advertising Platform
Amazon Ads is a powerful tool that can help you sell more of your stuff on the world’s largest marketplace. Amazon is known as the world’s largest online marketplace, and it’s no surprise that they have their own advertising platform to help businesses promote their products and increase sales. Amazon Ads, formerly known as Amazon Marketing Services (AMS), is the advertising arm of Amazon that allows businesses to advertise their products on the Amazon platform.
But before we dive into the nitty-gritty details, let’s start with the basics.
The Great Debate: Amazon PPC vs. Google Ads
When it comes to online advertising, most people immediately think of Google Ads. However, Amazon Ads is a completely different beast. Both have their pros and cons, but if you’re an Amazon seller, you’re in luck because we’re going to be talking about Amazon Ads today.
The main difference between the two is the intent of the user. When someone conducts a search on Google, they’re typically looking for information or trying to find a specific product. On the other hand, when someone searches on Amazon, they’re already in buying mode. This means that the ad targeting on Amazon is more precise and has a higher chance of converting into a sale.
Why Advertise on Amazon?
We know what you’re thinking: “Why would I want to pay to advertise my products on Amazon when they’re already on Amazon?” Well, good question, dear reader. The truth is, while your products may be on Amazon, they’re not necessarily being seen by all the right people. Amazon Ads can help you get your products in front of the right people at the right time, increasing your sales and your profits.
The Three Musketeers of Amazon Advertising: Sponsored Display, Sponsored Brands, and Sponsored Products
Yes, we’re finally there. Now you understand why that ‘Three Musketeers’ stuff was around. You’re amused, aren’t you? You’re smiling. We know you are.
There are three main types of campaigns you can run: Sponsored Display, Sponsored Brands, and Sponsored Products. Each has its own unique strengths and weaknesses, and together they might make a formidable advertising team. Yet, they’re still missing an important piece of the puzzle – and now you should have clear in mind that D’Artagnan is ready to step in, literally waiting behind the scenes.
- Sponsored Display: The Underdog of Amazon Advertising
With Sponsored Display you can leverage many targeting methods, retargeting included. It allows businesses to show ads to users who have previously visited their website or viewed their products. This type of advertising is often overlooked by businesses, but it can be highly effective in driving sales
- Sponsored Brands: The Big Dog of Amazon Advertising
Sponsored Brands, formerly known as Headline Search Ads, are Amazon’s version of brand advertising. These ads allow businesses to showcase their brand and multiple products in a single ad. They are typically displayed at the top of the search results and can be highly effective in driving sales
- Sponsored Products: The Bread and Butter of Amazon Advertising
Sponsored Products are the most common type of Amazon ad. These ads allow businesses to promote a specific product and are typically displayed at the top of the search results. They are a great way for businesses to drive sales for their products
The Amazon Ads’ Secret Sauce: 1st Party Data
In advertising, data is king. Amazon’s 1st party data is what makes their advertising platform so compelling for businesses. This data allows businesses to target specific demographics and measure the effectiveness of their marketing efforts. This means that businesses can fine-tune their advertising campaigns and get the most out of their advertising budget.
For example, you can use Amazon’s data to target customers based on their browsing and purchase history, as well as their interests. This allows you to create highly targeted campaigns that reach the right people at the right time.
Amazon Manual CPC Bidding: The Old-School Way of Doing Things
You have a few different options for how you bid on your ad placements in Amazon Ads. One of the most basic options is manual CPC bidding. This is the old-school way of doing things, where you set a bid for each individual keyword and hope for the best.
Let’s say manual CPC bidding is the traditional way. It involves manually setting the bid for each individual keyword. This can be a time-consuming process and requires constant monitoring and adjustments. As search trends and competitors change, the bids that were once effective may no longer be so, and would require a constant update.
Why Manual CPC Bidding is Like Trying to Play Chess with a Magic 8-Ball
Manual CPC bidding may seem like a good idea at first, but in reality, it’s like trying to play chess with a Magic 8-Ball. You set your bids, cross your fingers, and hope for the best. Not really… scientific, we’d say. Sorry guys.
Also, as search trends and competitors change, the bids that were once effective may no longer be so, and you’re left scrambling to adjust them. Not only lacking in science, not exactly a recipe for success too.
What a mess!
D’Artagnan, Our Proprietary Amazon Ads Bidding Model and The Ultimate Amazon Advertising Hack
At Booster Box, we’ve developed a proprietary Amazon Ads Bidding Model that allows you to bid using target ROAS. This means that instead of just guessing at what your bids should be, you can set a target return on investment and let our system do the heavy lifting for you.
D’Artagnan Can Give You an Edge
By using Booster Box’s proprietary Amazon Ads Bidding Model, advertisers can take advantage of the benefits of Target ROAS and optimise their performance on the Amazon marketplace. This can lead to better performance, higher returns on investment and ultimately, more growth and success on the Amazon marketplace.
D’Artagnan Lets You Rest
Hey, don’t hide. We know you’re tired of manually adjusting your bids every five minutes, just to keep up with the ever-changing Amazon marketplace. Well, have no fear because Booster Box’s proprietary bidding model is here to save the day (or at least your ad campaign).
If it wasn’t clear enough – our proprietary bidding model comes with a fab algorithm that will automatically adjust bids to try to achieve your Target ROAS. This means: you can sit back, relax, and let the algorithm do it for you. It’s like having a personal assistant for your Amazon Ad Campaigns, but with an amazing performance marketing agency behind and outstanding performance. Well, it sounds great. Sometimes we’re surprised by what we do too.
D’Artagnan is also a Crystal Ball
Our proprietary Bidding Model is like a crystal ball for the Amazon marketplace. It takes into account multiple factors such as historical performance, competition, and market trends, which allows the system to anticipate changes in the market and adjust bids accordingly, giving you a significant edge over other advertisers who are still stuck in the dark ages of manual CPC bidding.
Not Enough? (Really?)
If that wasn’t enough (you’re a bit picky, mate, let us tell you), Booster Box offers a full-service performance marketing solution for Amazon advertisers, including account management, optimisation and reporting, as well as other services such as product launch and optimisation, PPC optimisation, and more. It’s like having your own personal Amazon Ads Agency… wait, it’s actually what we are. Or – if you’re not lucky enough to be one of our clients yet – what we can be it for you at your earliest convenience. Buy us, we’re on sale.
So, why waste your time and ad budget fumbling around with manual CPC bidding when you can have a powerful, data-driven, and efficient solution with Booster Box’s proprietary bidding model? Trust us, your ROI will thank you.