WE 🤍 DATA
In a near future, AI and Machine Learning will become a commodity.
We firmly believe that the real competitive advantage will be in the quality of the first-party data that Companies can collect, analyse and act upon, and how they connect the dots between their analytics platforms, their internal CRM and the offline world.
WE 🤍 GOOD DATA
You should be able to trust your data.
That’s why we audit and inspect your current implementation and help you fix it.
You should be able to measure what’s important and attribute the right credit.
That’s why we help you enrich your data collection and have a full understanding of your marketing efforts, in your visitors multi-touchpoint customer journeys, with YOUR custom attribution model.
You should be able focus on the insights from your data.
That’s why we removed the boring part of creating the reports and we send the insights directly into your mailbox
WE 🤍 ACTIONABLE DATA
You should be able to use your data to grow your business.
That’s why, in our Conversion-Rate Optimization framework, we go beyond standard analytics and also make use of qualitative tools: to have a deeper understanding of what’s blocking users from converting.
Use-case scenarios with buyer personas, live user testing and surveys are powerful tools that we pair with heatmap & session recording analyses.
The insights and lessons learned this way help us propose alternatives to layouts, content and user journeys.
The alternatives are then validated in a rigorous series of A/B testing experiments, to have scientific confidence in the uplifts.